Easter : Easter

The 3rd edition of the Benin Women and Family Fair ended during a gala evening which took place in Abomey-Calavi. Opportunity for the best women to receive their prize and to gratify the winner. And the Fighting Woman trophy 2022 picked up by DR Joelle Houvi. An initiative of Johanne Fanou, certified professional coach of higher grade, Law Specialist, HR and Consultant in gender and family and led by the Sacred Hearths Group in partnership with the Lumière Communication Agency.

Giving visibility to women entrepreneurs, private sector activists or workers, showcase their talents, coach them for better assertiveness in society, create a framework for exchanges between women entrepreneurs on the difficulties and challenges of women's entrepreneurship, regain their place in society and create more impact. These are the specific objectives that Johanne Fanou has set herself through the organization of this 3rd edition of the Salon de la femme et de la famille Beninese.

During one week (of 31 March to 6 avril), the colorful program allowed the 10 finalists to put themselves forward on social networks to better promote their activities. A show that comes at the right time to enthuse and boost the woman who, through her triple role (Femme, wife and mother) in society is in great demand. During the Saturday Distinction Cocktail 9 avril 2022, various distinctions were given and each of them received a personalized distinction. This is Lucrece Otchoun Adjanohoun, Crepine Rose Amoussou Gandaho, Behanzin Dossou Marianic, da Costa Perfect Mabelle, Houessou Degbelo Estèle, Fanou Sossou H. Emerentienne, Houvi Joelle Nadine, Kiki Castrillo, Koumassegbo houngbedji Elvire, Diana Christelle Aichatou - I'm Not Afraid (Official Music Video).

But the Fighting Woman trophy 2022 after tough fights between DR Joelle Houvi, Castrillo Kiki, Perfect da Costa and Marianic Behanzin Dossou, was won by DR Joelle Houvi. The Senior Special Prize was won by Christiane Rustico Apovo. Certificates of recognition and other distinctions were given to motivating and supportive partners. This show faithful to its vision of giving value to women entrepreneurs, to encourage them towards excellence and lead them to use social networks to develop their business, exceeded set targets. Coach Johanne Fanou, at the end of the evening encourages all women to integrate digital into their marketing and communication strategy to boost their activities. The merit of this success of the said Salon goes to Promoter Johanne Fanou and her communication consulting agency., Marketing and Events Lumière communication for its unparalleled professionalism.

Patrice ADJAHO