GITEX Africa Morocco 2024 : The Digital Development Agency serving the promotion of innovation and new technologies

In the era of the digital revolution which has seen the advent of new information and communication technologies, several advances have shaped the world and profoundly changed our lifestyles and practices in many sectors of activity. This digital shift undoubtedly opens, promising new horizons for a future dominated by digital tools and technological innovation in the service of humanity.

In the digital age, the world is changing rapidly and it is essential to stay informed and take part in this revolution. In this direction, the African continent is not on the sidelines of this spectacular evolution and sees itself obliged to follow the new trends recorded in the field of digital innovation and draw inspiration, or even appropriate and adopt the best practices in the field and thus benefit from its many benefits.

In this wake, Africa conceals countless assets and potential favorable to its immersion in this expanding universe, positioning it as an emerging continental pole. This is how the organization of Gitex Africa Morocco in Marrakech affirms the ambition to find a place among the big players in this global arena of tough competition..

And GITEX Africa Morocco 2024, planned for 29 at 31 May in Marrakech, is shaping up to be the flagship event for technology and innovation on the continent. Placed under the High Patronage of His Majesty King Mohammed VI May God Assist Him, this great international mass, organized under the aegis of the Ministry of Digital Transition and Administration Reform (MTNRA) in partnership with the Digital Development Agency (ADD) et Kaoun International, is intended to be a real opportunity for digital progress and entrepreneurial development and which underlines Morocco's continued commitment to making the African continent an attractive digital destination..

The Digital Development Agency (ADD), key player in this organization, plays a crucial role in the realization and success of this major event. It should be recalled that a memorandum of understanding was concluded between the Digital Development Agency and Dubai World Trade Center / KAOUN International le 12 October 2022 in Dubai in the United Arab Emirates for the organization of the African version of GITEX Global which is being exported for the first time outside Dubai after more than four decades of existence in the UAE.

Aware of its role as a catalyst for the digital development of our country, the ADD deploys considerable efforts to promote the use of digital technology and contributes with the different components of the public and private ecosystems to the establishment of a new digital culture at the administration level, of business and society. As well, this Agency, as part of its missions, works to support innovative entrepreneurship, strengthening skills and human development through a participatory and concerted approach with all stakeholders.

During the first edition of Gitex Africa Morocco, the ADD took this opportunity to highlight the commitment of public institutions to accelerate the digitalization of public services and also highlighted the potential that our country abounds in terms of young innovative companies through exhibition spaces and scientific animation where experts and young Moroccan talents shared their expertise and know-how in new global professions linked to digital. This participation allowed these players broad visibility and openness to the international market and also fostered contact with investors and potential prescribers looking for business opportunities..

For this second edition, the enthusiasm and interest shown by the startup community is much more significant than that of the previous year since 200 Moroccan startups will be selected to participate in this global meeting as part of an operation called “Morocco 200 ». Le Morocco 200, an operation supported by the Ministry of Digital Transition and Digital Transition Reform in partnership with the Digital Development Agency which aims to select 200 Moroccan startups which will benefit from coverage of 95% of their participation fees.

otherwise, GITEX Africa Morocco benefits from the support of several institutional partners, notably the ANRT, l’ONDA, the ONCF, la RAM, The OCP and the CGEM, which reflect the ambition to contribute to the success of the event and the influence of our country.

Morocco's organization of the GITEX Africa Morocco international exhibition demonstrates in more than one way the essential role played by the Kingdom of Morocco in strengthening and developing partnerships with African countries in several areas of activity., in application of the High Guidelines of His Majesty King Mohammed VI May God Help Him which plead for diversifying and perpetuating south-south cooperation

By putting new technologies and innovation at the heart of its projects, l’ADD, under the aegis of the Ministry and in collaboration with other strategic partners, sets up Gitex Africa Morocco as a challenge to be taken up by mobilizing by all means to establish an inclusive digital vision for a responsible and sustainable digital transition.