The MONANGE PROMOTIONS Cabinet led by Sosthène Sèflimi organizes the 6 at 9 July 2021, une formation de haut niveau en Marketing Sportif, in Cotonou. An initiative led by Jean-Marc Adjovi Boco and sponsored by Minister Oswald Homeky.
According to the Managing Director of MONANGE PROMOTIONS, training will be organized in favor of federations, sports associations and large companies which are subject to the payment of taxes for the development of sport, but also, pour le bien des consultants autonomes. « Comprendre l’écosystème du sport professionnel afin de se mettre au pas sur la fréquence du chef de l’État qui a lancé des réformes dans le domaine du sport, remains the main objective of this upgrading session according to the general manager of Monange promotions ", said Sosthenes Seflimi. To hear it, the evil from which Beninese sport suffers is no longer a lack of financial resources, but rather lack of proven skills. This is why this training is welcome, he said, "to support the Beninese government in cleaning up the Beninese sport financial system by establishing the TDS. A system that will force companies to invest 1/1000 of their turnover in professional sport ". Sosthène Sèflimi points out that large companies are even more than 500 not to invest in a project to create a sports company, as desired by the head of state.
Also he emphasizes, the few rare sports companies that have been created so far do not yet have the best knowledge of the sports business ecosystem. Sports federations which already, have great administrative difficulties must quickly regain the ranks at the risk of ending up in the squares. "This underlies, the choice of targets invited to follow the training according to the quota system set up by MONANGE PROMOTIONS to distribute 100 places.
Several themes will be addressed during this training including the basics of the sport ecosystem, the evolution of media and social networks, the economics of football. For the trainer of this important meeting for the development of sport in Benin, the expert to the European Union, Vincent Chaudel, "The subject is not to organize four half-days of training, to issue diplomas, but to support local Beninese actors in their reflections which, for a community, see how to use sport in terms of sports policy, in terms of public policy to animate the city, to enhance it, to develop the spirit of health, who for an advertiser, see how to engage with an athlete, of a club, of a league, d’une Fédération et voir ce qu’il peut en faire et comment l’exploiter au mieux. », he said while adding that "The idea is to have something interactive that allows everyone to express themselves, to be more dynamic then to leave with ideas, information that will be useful to them ”, he confided.
Note that Jean-Marc Adjovi Bocco, special advisor to the Minister of Sports will be the moderator of this training.
Damien TOLOMISSI